Erik Johnson

Digital, social, mobile marketer; writer, wine drinker, hockey player; fuzed to the comfy chairs in the back of Starbucks. Currently Vice President of Marketing for TripCase. National writer and speaker on the topics of social media and innovation. Opinions and thoughts expressed on this blog are my own and my own alone. Follow on twitter: @erikj

Villa Bellezza Winery: Crafting Hybrid Wines in Wisconsin

The Great River Road is an American icon, a series of state and local roads that follow the Mississippi River through 10 states from Minnesota and Wisconsin down to Louisiana. The Northern end of the Road is shutterbug’s dream. Dotted with scenic overlooks from the top of towering bluffs, picturesque small towns with quaint restaurants …

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Why Wine is Good for Your Brain (And Not for the Reason You Might Think)

It seems like every week there is a slew of new reports and studies on the how wine either is good or not so good for your health. Resveratrol, quercetin, and ellagic acid have all been touted as magical health properties contained within wine, while others trumpet warnings about the potential damage from alcohol. While …

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Bottling the Winery Experience for Social Sharing

I love to visit Napa Valley. One of my greatest fascinations about wine is the intersection of complex new technology with the simplicity of centuries-old agriculture. At the Hall Wines Rutherford facility (@hallwines), I awed at the hexagonal stainless fermentation tanks with temperature controlled by smart phone apps then stepped outside to behold the perfectly …

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