Wine & Social Media

There’s a lot of wine out there. Thousands of different varietals of grapes are used to make wines across thousands of worldwide appellations. According to the Wine Institute, 120,000 new wine labels were approved by the US Tax and Trade Bureau in 2010 alone. It’s difficult to cut across all the marketing and hype and choices to find the hidden gems of the wine world. That’s why I love my fellow wine bloggers. The blogs …

Friday Favorites: Wine Blogs I Love Read More »

The Juice In Part 1 of this three part series, we compared The Fundamentals of both winemaking and social media in setting the right foundation for success. In Part 2, we looked at the process from selecting the vines all the way to harvest and, at the same time, outlined three components that serve to form and grow the core of a social media program. In this, the third and final part in the series, …

How Social Media is Like Wine: Part 3 Read More »

The Grapes In yesterday’s post, Part 1 of this series, I suggested that if wine is the original social media, then the process vintners go through to produce a quality bottle of wine could also serve as an appropriate model for how a business should approach social media. We looked at The Foundation for producing a great wine (planning, soil and climate) and how the social media equivalents of each of these elements can set …

How Social Media is Like Wine: Part 2 Read More »

“Thank You.” When put together, two of the most valuable words in the English language. A phrase so important most of us were continually reminded over-and-over by our parents, teachers and others to “Say thank you.” Yet, in social media, it is still one of the most underused phrases. Far too many brands believe that the process starts with the brand sharing an important post about the brand and ends with rabid fans blindly retweeting …

No Latitude on Gratitude Read More »

Before a recent trip to Napa Valley, I posted at least three separate tweets on three different days announcing that we would be traveling to #Napa and asking for recommendations on wineries to visit. Of the 500+ brands in the valley (plus another 400 if you count Sonoma), only ONE, @SilverOak,  took the bait and issued an invitation to visit. Because of their response, we suspended our rule of only visiting new brands in this …

Is Anybody Listening? Read More »

Although I wasn’t in Portland for the recent Wine Blogger’s Conference, it was fun to follow the #WBC13 hashtag over the weekend.  During the conference, Ashley Teplin (@AshleyTeplin) reacted to a presenter’s comment by tweeting: “21 tweets per day to be effective!” wowza. I responded to the tweet with: Yep. That’s why a scheduling tool can be your best friend! My thought at the time of posting was that, using a scheduling tool to discover …

How Many Tweets Does it Really Take to be Effective? Read More »

This morning an intriguing Twitter post by Pam Barksdale (@pam_barksdale) crossed my feed: “Perspectives on Wine Blogging: Wine Importer Bill Deutsch.” The post linked to a short interview conducted in preparation for the upcoming Wine Bloggers’ Conference. In the interview, Bill Deutsch, president and CEO of WJ Deutsch, a wine importer, discussed his perspective on wine blogs. (Read the interview is here). For most of the interview, Mr. Deutsch was right on point, talking about …

The Social Media Gatekeeper Read More »

Wine is social. Yet, with wine drinkers and aficionados in both older and new generations spending more time and attention on social media channels, it is apparent that the wine industry has yet to fully embrace this natural channel for reaching its audience. Sure, there are sporadic instances of social media successes, like Gary V. and the promotion of some high profile wine events, but on whole, producers, brands, distributors and influencers are well behind …

Wine is Social. Period. Read More »