How Many Tweets Does it Really Take to be Effective?

Although I wasn’t in Portland for the recent Wine Blogger’s Conference, it was fun to follow the #WBC13 hashtag over the weekend.¬† During the conference, Ashley Teplin (@AshleyTeplin) reacted to a presenter’s comment by tweeting: “21 tweets per day to be effective!” wowza. I responded to the tweet with: Yep. That’s why a scheduling tool…

The Social Media Gatekeeper

This morning an intriguing Twitter post by Pam Barksdale (@pam_barksdale) crossed my feed: “Perspectives on Wine Blogging: Wine Importer Bill Deutsch.” The post linked to a short interview conducted in preparation for the upcoming Wine Bloggers’ Conference. In the interview, Bill Deutsch, president and CEO of WJ Deutsch, a wine importer, discussed his perspective on…

Wine is Social. Period.

Wine is social. Yet, with wine drinkers and aficionados in both older and new generations spending more time and attention on social media channels, it is apparent that the wine industry has yet to fully embrace this natural channel for reaching its audience. Sure, there are sporadic instances of social media successes, like Gary V….